Your image sells your product. Your message confirms its value. Your delivery ensures its success.
1. Your Image
Whoever said ‘don’t judge a book by its cover’ is wrong. We judge everything we see, every moment of every day. First impressions count. More than 80% of your business is conducted in writing. Your company writes emails, web copy, adverts, contracts, and reports. Make sure your staff members have been trained to write for your business.
2. Your Message
Customers will not buy your product unless they understand your message. You are only communicating with your clients if you are writing and speaking in a clear, uncomplicated manner. We have attention spans that are getting smaller by the hour. Write to reach the biggest market possible.
3. Your Delivery
If customers understand you, they are more than willing to give your product a chance. Clients are grateful that you have taken the time to make their lives easier. They will also be more inclined to listen to you if they have a problem. If you have presented a competent professional image with your message you will succeed.
Writers Write offers business writing courses with the emphasis on plain language. Email firstname.lastname@example.org for more information.
by Amanda Patterson
Amanda is the founder of Writers Write. She creates innovative, results-driven communications courses. Her signature course, Writers Write, specializes in the teaching of fiction writing. More than 150 Writers Write students have been published.
Writers Write offers the best writing courses in South Africa. To find out about Writers Write – How to write a book, or The Plain Language Programme – How to write for business, email email@example.com
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